Adapted preview — not a verbatim excerpt
In 2011, before a final international expansion decision, Jerry reopened the contracts and assessments in a hotel room. Resources were stretched. Critical responsibilities were still verbal commitments. He wondered whether the team could carry the consequences if the plan failed.
The opportunity was real, and so were the concerns. He had seen them. The next morning, he still decided to proceed. The project was later scaled back, with costs for the company and team.
A disappointing outcome alone does not prove a decision was wrong. The question that stayed was what happened between seeing a concern and allowing it to change the choice.
Perhaps you have a moment when you later said: I knew it then. What part of reality did not get a fair chance to matter?